Google Maps and Local Search Direct CreativeHere’s a short video about the power of words and how they can make a difference in your life and the life of others. http://www.youtube.com/watch?v=Hzgzim5m7oU Watch it then ask yourself: What did she do? Why did it work? How can you use that principle in your life? In the life of others?
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Okay, I admit it. I can’t stand it when a right-brainer tries to design something that’s obviously crying out for a structured, analytic approach to making something work. God bless ‘em all but putting lipstick on a pig won’t make it fly. Designing landing pages is a good example of that. “Pretty” won’t engage...
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A/B testing is the simple concept of testing two versions of the same thing to see which one performs better. That could be a web page, an email, an SMS message, or almost anything you can think of to test head-to-head. Here’s how it works for a web page. Suppose you’re running a campaign...
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Robert McKee began a rigid course on Landing Page development several weeks ago and has made steady progress since then. I recently sat down with him at a local restaurant to get his take on the course and find out what he’s learned. Having completed the first three segments of the course he reports...
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