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RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck
Latest Story

Keep your Audience Engaged by Avoiding Social Media Spam in your Social Network Marketing Efforts

February 12, 2012
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Keep your Audience Engaged by Avoiding Social Media Spam in your Social Network Marketing Efforts

Organizations spanning the globe have creatively embraced social network marketing to brand their products and connect with customers in ways that they may not have ever imagined possible. Social network marketing has become so popular because it works; if businesses weren’t seeing a spike in sales or experiencing positive reactions from their social media campaigns, they wouldn’t be using it. So why is it that certain companies thrive and others just flop when it comes to their social media efforts? It just might have something to do with what is commonly referred to as Social Media Spam. There are several types of social media spam and all should be avoided. You may not view your business ‘status updates’ or ‘tweets’ as being spammy, but...
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How Social Media Management Tools and Resources Can Help to Streamline Social Media Efforts for your Business

February 7, 2012
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How Social Media Management Tools and Resources Can Help to Streamline Social Media Efforts for your Business

Social Media Management The importance of proper social media management is constantly drilled into marketing managers and business owners and it isn’t without merit.  If you’ve jumped on the social media train, you may find that you are overwhelmed with Tweeting, Linking In, Facebook-ing, Flickr-ing, YouTube-ing and doing whatever else is required of you in order to place your business on the forefront to your customers. With the amount of social media possibilities, platforms and venues for communication available to social media managers, it can become a labor intensive and involved process that can end up draining your time if not managed efficiently and with realistic goals in mind.  Monitoring, tracking and measuring the success of your social media campaign is a perpetual process...
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Find Balance and Gain the Attention of your Customers through a Planned Social Media Campaign

February 4, 2012
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Find Balance and Gain the Attention of your Customers through a Planned Social Media Campaign

Social Media Campaign So you’ve set aside a budget for your social media campaign, got your employees on board and checked out all the different social networking sites that you think will work best with your business model, good for you!  So what’s your next step and how can you achieve success through social media marketing? There are several different ways to go about launching your social media campaign. Depending on your budget, the size of your organization and who is handling your social media campaign, your options may vary. You may decide to start out slow, or go full blast when it comes to launching your campaign. Regardless of your method, the following suggestions will aid you in your quest to launching a...
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