side image

Can’t Find it?

RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck

Website Development

Good website development is crucial to growing your company. Your company’s website is not an online brochure. It’s you telling a prospect about your company when you can’t be there to do it. It’s you giving a tour of your facility when you can’t do it yourself. It’s your clients giving testimonials about you when you’re not available.

Still think it’s a good idea to have your wife’s nephew build your website after school to save a few bucks?

Your Website OpportunityWebsite Dev Website Development

Your website will pull many more times its’ weight in new prospects, new accounts, if you take the time and money needed to build it right the first time. You can spend $150 on GoDaddy and get a templated site but then all you’ll have is a $150 templated GoDaddy site that looks like, like a $150 templated GoDaddy site. If you want people to see your business in a professional light then build a professional looking and performing website.

This Is Beyond Your Nephew’s Level of Experience

Websites are built while simultaneously taking architecture on several different levels into account:

Personas- Your target market probably falls into just a handful of different personality types, each one making decisions based on certain cues, in similar time-frame. If these can be identified then sales funnels/pathways can be built that lead your prospects in the direction that not only you would like to see them go, but leads them to the information that they’re seeking.

Sales Funnels/Pathways- As we just mentioned, people do things in predictable patterns. If we can identify those patterns then we can create Sales Funnels, or Pathways, that lead your website visitors directly to the information they seek and that much closer to closing the sale. A properly developed funnel will also keep your visitor from getting lost in your site, and present resource options that keep them engaged.

SEO- Search Engine Optimization is the art of creating content that your audience can find in the search engines because the search engines were first able to find your well-developed content. This includes attention to written content, to images, meta-tags, titles, and a host of other elements that need to be structured properly with a written word in order to satiate the search engine spiders that routinely visit your site.

Content- Content is king. Content is your product. It’s what your visitors consume while on your site so it has to be good. Web content is written in a different style than other channel content (just as magazine articles are written in a different form than op-ed pieces, etc.). Keywords and phrases must be incorporated often enough but not too often and in the right places. The proximity of key words to one another must be considered (you thought this was easy?) and the overall length of the piece matters as well.

Theme- Last but not least by any stretch is the look of the website. This is probably the least important element of all 5 mentioned but to say that it’s not important would be profoundly wrong. The proper look makes navigation easier. Color selection is critical if for no other reason than some colors make people nervous or angry and that can’t produce a positive outcome for anyone. A professional “look” is the icing on the cake that makes everyone want to hang around at the party just a little longer, and that almost always results in more sales.

That’s at least 5 different disciplines involved in your website; 5 areas of expertise.

The Call To Action

Your website is the hub of your entire marketing effort. That hub is not where you want to try and save a nickel and cut corners. Call us today and let’s talk about what kind of website makes the most sense for your business. 214-264-6297.

Sir Speedy Addison is proud to be one of the Dallas areas leading marketing services firms. Jim Quinn has been the sole proprietor of the establishment since December of 1990 and has overseen the expansion of the business from printing services to a full line of marketing services targeting the small business market.

Proudly serving Addison, E. Carrollton, W. Plano, western portions of Farmers Branch, and all points in-between!

Comments are closed.