How much do wraps cost? Good question. The cost of something is always important from an out-of-pocket, cash-flow, point-of-view. The cash-out-of pocket answer is simply, about $10-$12 per square foot for car wraps. Box trucks run $8-$10 per square foot. That includes graphic design, vinyl printing/lamination, and installation.
If you can afford that, then the better way to look at it is, what can a wrap do for my business and how much does that cost?
That’s an even better question!
Let’s say your wrap costs $3500 and is expected to last 5 years. That comes to $2.74 per day, or $13.70/week. (Now, you know you waste at least that much every day on something so affordability here is not really a problem!) If your vehicle generates 2 calls a week and your closing skills allow 1 of those to buy from you, where does that leave us?
Well, what’s your average sale? Let’s say it’s $1,000. Here’s your numbers:
Cost per lead: $6.85 (Weekly cost/number of leads received)
Cost per sale: $13.70 (Weekly cost/number of sales)
RMI: $1,000/$13.70 = 7294%
Not a bad return on your money. Place $13.70 on the wrap and it pays $1000.
Substitute your own average sale price in the equation and even if your average sale is only $30 bucks you’re gonna make out like a bandit.
So the real question is not about whether car wraps generate leads and grow your business. It’s, do you have ($3500) and do you have it on ya? Give us a call and let’s work something out for you!