Organizations spanning the globe have creatively embraced social network marketing to brand their products and connect with customers in ways that they may not have ever imagined possible. Social network marketing has become so popular because it works; if businesses weren’t seeing a spike in sales or experiencing positive reactions from their social media campaigns, they wouldn’t be using it. So why is it that certain companies thrive and others just flop when it comes to their social media efforts? It just might have something to do with what is commonly referred to as Social Media Spam.
There are several types of social media spam and all should be avoided. You may not view your business ‘status updates’ or ‘tweets’ as being spammy, but it’s important to put yourself in the shoes of your followers and fans. Once you’ve been labeled as a spammer, it can be difficult to lose that title-even if your spamming activities were unintentional. Not sure if your company is guilty of social media spamming? Check out a few examples below of the different types of social media spam and what you can do to avoid the horrific (and embarrassing) title of ‘Spammer’.
One of the most common forms of social media spam is comment spam. Comment spam, even when unintentional, is one of the most off-putting social media activities a business can participate in. This type of spam occurs when visiting social networking sites like blogs, Q&A sites (or any other type of social media service that allows you to leave comments like facebook) and leaving brief comments such as “great post, visit our website”. Why is this spam? Because the comment doesn’t add any value to the conversation; how can you avoid comment spam? Engage users by actively commenting on what was addressed in the blog post or status update. Build a relationship with the audience by adding value to the current conversation or by offering up tips or advice.
Follow spam is another form of social network marketing spam and occurs mostly on micro-blogging sites like Twitter. Follow spam happens often and many organizations are guilty of it. When your business follows a large amount of people with the primary purpose of just getting them to follow your business back (as opposed to actually being interested in what they have to say or what value they can give you and vice versa), that is follow spam. Follow spam is all about inflating your numbers to appear popular to other users. Follow spam may seem innocent, but savvy social media users may not take kindly to your technique. How can you avoid follow spam? Follow users that are interested in your products or services and add relevant followers to your list a little bit at a time.
Profile spam does not happen as often as comment spam or follow spam, but can be very damaging to your brand. Profile spam happens via way of link spam and organizations may not even realize they are participating in this deceiving technique. Profile spam occurs when an organization (or person) sets up several social media profiles across different services simply for the purpose of back-linking to their website. While setting up several social media profiles is acceptable, be sure to keep relevant content flowing through the different social media channels on a regular basis.
Social media users are smart. They know when they are being spammed or pitched, and many of them will reject your message instantly if they feel like they are being spammed by your business. In order to have a successful social media campaign, you must find a healthy balance between engaging your customers vs. spamming your customers. Leverage the power of social network marketing by being ethical in your methods and keeping your customers interested in your message with relevant, useful and interesting content.
Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/
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