Social Media Management
The importance of proper social media management is constantly drilled into marketing managers and business owners and it isn’t without merit. If you’ve jumped on the social media train, you may find that you are overwhelmed with Tweeting, Linking In, Facebook-ing, Flickr-ing, YouTube-ing and doing whatever else is required of you in order to place your business on the forefront to your customers.
With the amount of social media possibilities, platforms and venues for communication available to social media managers, it can become a labor intensive and involved process that can end up draining your time if not managed efficiently and with realistic goals in mind. Monitoring, tracking and measuring the success of your social media campaign is a perpetual process and so utilizing tools to assist you in social media management can be a welcome (and often times, free) blessing for your business.
Monitoring and Measuring your Social Media Efforts
At the core of social media management is the monitoring and measuring of your organizations social media campaigns.
Monitoring is important because it allows your business to discover how your social media efforts come across to customers, colleagues, potential prospects and the public at large. Monitoring is typically done on a keyword basis and is something that should be looked at every week. Setting up Google Alerts with relevant keywords to your business is a great way to automate some of your monitoring processes.
Measurement differs from monitoring in that measuring is used to define the success of a social media campaign over time. Measurement is as equally important to social media management as monitoring is, but is done on a less-frequent basis. Measurement can be done through a variety of tools that your webmaster should be familiar with such as Google Analytics. Measurement allows you to track solid statistics and reports on details like bounce rate and traffic patterns. Measurement is strictly based on data and should provide you with relevant data that will enable you to see what is working in your social media campaign, and what is not.
Defining and implementing social media management solutions into your daily routine can help you streamline your social media solutions in order to save your business money and time. So how do you consolidate your daily social media activities in order to be more efficient? What tools can you use in order to better manage your time and insure you are getting the best ROI for your business?
TweetDeck
TweetDeck is a phenomenal (and free) resource for managing different social media profiles like Twitter, Facebook, LinkedIn, Google, Foursquare and others. It allows businesses to update, monitor and create content all in one place and at the same time.
MediaFunnel
MediaFunnel offers business a platform for Facebook and Twitter that supports multiple users. It includes monitoring services and can also be integrated with Salesforce.
Postling
Free and most useful for B2C local businesses, Postling allows local businesses to create and organize content while reaching and targeting local customers.
Crowd Factory
Crowd Factory allows marketers and social media managers the ability to acquire new customers through ‘social gestures’ and custom marketing campaigns. It also has built in tracking tools that allows the user to track their ROI.
Social media campaigns require time, patience and persistence in order to be successful. By implementing social media management tools and guidelines into your plan from the beginning, you are ensuring a smoother process for yourself when it comes time to evaluate the effectiveness of your efforts.
Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/
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