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RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck

Small Business Dashboards

What gets tracked with dashboards gets improved. You spend a lot of money on sales and marketing to grow your business but at least half of it is wasted if you don’t measure the results.

Your ChallengeDashboards Small Business Dashboards

Tracking marketing campaigns has not yet reached the point where all metrics from all channels can be viewed in one dashboard. That would be the Holy Grail of small business marketing. Until such a time as that service is available, tracking can be done on an individual channel basis and the numbers manually collected in a common spreadsheet for further manipulation.

Your task is to develop a system in which those channels can be easily and effectively tracked to tell you what you need to know to make informed decisions.

Tracking Tools

Here’s a quick list of marketing tools we use that have their own tracking mechanisms.

  • Virtual Phone Numbers
  • SMS (Text) Messaging
  • PURLS/GURLS
  • Landing Pages
  • Email Marketing
  • Google Analytics

Campaign Response Analysis

Keep in mind that gathering numbers is not the same thing as analyzing those numbers. Once tracking numbers for a campaign from all channels have been compiled in a spreadsheet you’ll need to squeeze some meaning out of them. This step will take a lot of common sense, practical experience pairing one number with another to determine relationship and influence, and patience.

Your Call To Action

We can help you develop that marketing campaign analysis, read the tea leaves and determine what aspect of your campaign is working and what needs tweaking. Give us a call and let’s see how we can help you grow your small business. Don’t forget, what gets tracked gets improved!

Sir Speedy Addison is proud to be one of the Dallas areas leading marketing services firms. Jim Quinn has been the sole proprietor of the establishment since December of 1990 and has overseen the expansion of the business from printing services to a full line of marketing services targeting the small business market.

Proudly serving Addison, E. Carrollton, W. Plano, western portions of Farmers Branch, and all points in-between!

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