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RSS Google Maps and Local Search

  • Basic Places Practices Update: How do you claim an owner-verified listing? May 17, 2012
    A common issue that arises in the forums is the business owner that is unable to change or enhance their listing because they no longer have access to the account that it is in, perhaps because they lost the password , the employee that had claimed the listing is no longer employed or they had [...] No related posts. […]
    Mike Blumenthal

RSS Direct Creative

  • The Importance of Being Trivial May 2, 2012
    Do you like the title of this article? I stole it from chapter 3 of The Art of Readable Writing by Rudolf Flesch. Back in the 40s and 50s, Flesch was hailed as the guru of clear, direct writing. His advice remains powerful and relevant today. When Flesch recommended being “trivial,” he meant you should […]
    Dean Rieck

Every Door Direct Mail Program Q&A Pt. 2

August 16, 2011
By
Every Door Direct Mail and Sir Speedy Printing Addison

With the Every Door Direct Mail program you do not need a mailing list. Instead of mailing to specific recipients, you mail to specific carrier routes and every address within that route gets a copy of your mailer. You are free to mail to any area of your choosing. The USPS maintains a website for the EDDM program on which you are given several different options for selecting the carrier routes to be mailed to. You may choose by city, zip code, radius, or single address. The latter option asks you to input (probably) your business address and a radius that you wish to cover in your mailing. From there you may drill down even further to the carrier route level and select specific...
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Every Door Direct Mail Program Q&A Pt. 1

August 16, 2011
By
Every Door Direct Mail and Sir Speedy Printing Addison

Every Door Direct Mail is a recently released program that makes saturation mailing available for small business. Saturation mailing does not require a printed address or recipient which means no mailing list is needed, saving the direct mailer time and significant money on the purchase of a mailing list. Select the carrier routes you wish to mail into and every business and residence within that carrier route will receive a copy of your mail-piece. The cost per piece is drastically reduced, currently at 14.2 cents per piece. The program was introduced earlier this year but has been available to larger commercial mailers in some form for quite some time. EDDM is simply a scaled down version for small business. The prime candidates for the...
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Sir Speedy Renews Sponsorship of Fastest Woman in the World

August 15, 2011
By
Leslie Porterfield and Sir Speedy and Jim Quinn

Leslie Porterfield to Attempt Speed Records on Sir Speedy-Branded Motorcycles Addison, TX, August 15th, 2011-Sir Speedy recently welcomed Leslie Porterfield to their International Convention in Las Vegas, celebrating a successful first year of sponsorship and looking forward to a second. In 2010 Leslie attempted to become the fastest person in the world on her turbocharged Sir Speedy Honda. She already holds a Guinness World Record as the fastest woman in the world on two wheels, having reached 232.5 mph at Utah’s Bonneville Salt Flats in 2008. She is currently preparing for a series of fall speed events in Utah where she will ride four motorcycles in four different classes. All bikes will be adorned with the Sir Speedy logo. Leslie’s progress can be followed...
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