Top 10 Graphics Tips

Robert McKee, long-time graphics consultant, animal rescue expert, and part-time savant here at Sir Speedy Addison offers up these 10 most important tips when working on any project destined for an offset press. Close adherance to these suggestions will not only speed up your project in the production process it’ll save you a lotta cash. Ignore them at your peril!

1. Fonts
Not all systems have the same fonts, let alone the same version.
Include the fonts when sending art, or convert/outline all fonts.

2. Colour
CMYK, RGB, or Spot; know which is right for your project.
RGB has a larger gamut than CMYK, but Offset only uses CMYK, Spot or a combination of the two.

3. Size
Will the size of your project print one up or multiple?
How many will fit for best cost to you.

4. Black
pure/solid black (100% k) or rich black (mix of cmyk).
Which is better for your text and the project as a whole.

5. Images
Vector: Best rendering for graphics, clarity, size of file & sizeability.
Raster: Best for photographs, 300DPI at 100% size is the rule.

6. Paper
Not all substrates will print offset.
What will the colours look like on your selection?

7. Format
Which is best for your project to be printed without rejections.
PDF, INDD, EPS, WORD… Find out which is usable.

8. Program
If sending native files, is the program you used compatible.
Some programs do not colour separate for offset.

9. Bleeds/Crops
Does the project have a white edge or colour edges?
At least .125 inch should be built in and crop marks added for proper size

10. Package
If native files are sent, fonts and links need to be sent also.
If PDF, some fonts are licensed and will not print, unless they are sent also.

Any thoughts on this list? Please leave a comment. We’d love to hear your thoughts.


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