Organizations spanning the globe have creatively embraced social network marketing to brand their products and connect with customers in ways that they may not have ever imagined possible. Social network marketing has become so popular because it works; if businesses weren’t seeing a spike in sales or experiencing positive reactions from their social media campaigns, they wouldn’t be using it. So why is it that certain companies thrive and others just flop when it comes to their social media efforts? It just might have something to do with what is commonly referred to as Social Media Spam.

There are several types of social media spam and all should be avoided. You may not view your business ‘status updates’ or ‘tweets’ as being spammy, but it’s important to put yourself in the shoes of your followers and fans. Once you’ve been labeled as a spammer, it can be difficult to lose that title-even if your spamming activities were unintentional. Not sure if your company is guilty of social media spamming? Check out a few examples below of the different types of social media spam and what you can do to avoid the horrific (and embarrassing) title of ‘Spammer’.

One of the most common forms of social media spam is comment spam. Comment spam, even when unintentional, is one of the most off-putting social media activities a business can participate in. This type of spam occurs when visiting social networking sites like blogs, Q&A sites (or any other type of social media service that allows you to leave comments like facebook) and leaving brief comments such as “great post, visit our website”.  Why is this spam? Because the comment doesn’t add any value to the conversation; how can you avoid comment spam? Engage users by actively commenting on what was addressed in the blog post or status update. Build a relationship with the audience by adding value to the current conversation or by offering up tips or advice.

Follow spam is another form of social network marketing spam and occurs mostly on micro-blogging sites like Twitter. Follow spam happens often and many organizations are guilty of it. When your business follows a large amount of people with the primary purpose of just getting them to follow your business back (as opposed to actually being interested in what they have to say or what value they can give you and vice versa), that is follow spam. Follow spam is all about inflating your numbers to appear popular to other users. Follow spam may seem innocent, but savvy social media users may not take kindly to your technique. How can you avoid follow spam? Follow users that are interested in your products or services and add relevant followers to your list a little bit at a time.

Profile spam does not happen as often as comment spam or follow spam, but can be very damaging to your brand. Profile spam happens via way of link spam and organizations may not even realize they are participating in this deceiving technique. Profile spam occurs when an organization (or person) sets up several social media profiles across different services simply for the purpose of back-linking to their website.  While setting up several social media profiles is acceptable, be sure to keep relevant content flowing through the different social media channels on a regular basis.

Social media users are smart. They know when they are being spammed or pitched, and many of them will reject your message instantly if they feel like they are being spammed by your business. In order to have a successful social media campaign, you must find a healthy balance between engaging your customers vs. spamming your customers. Leverage the power of social network marketing by being ethical in your methods and keeping your customers interested in your message with relevant, useful and interesting content.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/

Another lovely post to help you grow your business from Sir Speedy Addison - .

Social Media Management

The importance of proper social media management is constantly drilled into marketing managers and business owners and it isn’t without merit.  If you’ve jumped on the social media train, you may find that you are overwhelmed with Tweeting, Linking In, Facebook-ing, Flickr-ing, YouTube-ing and doing whatever else is required of you in order to place your business on the forefront to your customers.

With the amount of social media possibilities, platforms and venues for communication available to social media managers, it can become a labor intensive and involved process that can end up draining your time if not managed efficiently and with realistic goals in mind.  Monitoring, tracking and measuring the success of your social media campaign is a perpetual process and so utilizing tools to assist you in social media management can be a welcome (and often times, free) blessing for your business.

Monitoring and Measuring your Social Media Efforts

At the core of social media management is the monitoring and measuring of your organizations social media campaigns.

Monitoring is important because it allows your business to discover how your social media efforts come across to customers, colleagues, potential prospects and the public at large. Monitoring is typically done on a keyword basis and is something that should be looked at every week. Setting up Google Alerts with relevant keywords to your business is a great way to automate some of your monitoring processes.

Measurement differs from monitoring in that measuring is used to define the success of a social media campaign over time. Measurement is as equally important to social media management as monitoring is, but is done on a less-frequent basis. Measurement can be done through a variety of tools that your webmaster should be familiar with such as Google Analytics. Measurement allows you to track solid statistics and reports on details like bounce rate and traffic patterns. Measurement is strictly based on data and should provide you with relevant data that will enable you to see what is working in your social media campaign, and what is not.

Defining and implementing social media management solutions into your daily routine can help you streamline your social media solutions in order to save your business money and time. So how do you consolidate your daily social media activities in order to be more efficient? What tools can you use in order to better manage your time and insure you are getting the best ROI for your business?

TweetDeck

TweetDeck is a phenomenal (and free) resource for managing different social media profiles like Twitter, Facebook, LinkedIn, Google, Foursquare and others. It allows businesses to update, monitor and create content all in one place and at the same time.

MediaFunnel

MediaFunnel offers business a platform for Facebook and Twitter that supports multiple users. It includes monitoring services and can also be integrated with Salesforce.

Postling

Free and most useful for B2C local businesses, Postling allows local businesses to create and organize content while reaching and targeting local customers.

Crowd Factory

Crowd Factory allows marketers and social media managers the ability to acquire new customers through ‘social gestures’ and custom marketing campaigns. It also has built in tracking tools that allows the user to track their ROI.

Social media campaigns require time, patience and persistence in order to be successful. By implementing social media management tools and guidelines into your plan from the beginning, you are ensuring a smoother process for yourself when it comes time to evaluate the effectiveness of your efforts.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/

Another lovely post to help you grow your business from Sir Speedy Addison - .

Social Media Campaign

So you’ve set aside a budget for your social media campaign, got your employees on board and checked out all the different social networking sites that you think will work best with your business model, good for you!  So what’s your next step and how can you achieve success through social media marketing?

There are several different ways to go about launching your social media campaign. Depending on your budget, the size of your organization and who is handling your social media campaign, your options may vary. You may decide to start out slow, or go full blast when it comes to launching your campaign. Regardless of your method, the following suggestions will aid you in your quest to launching a successful social media campaign.

Talk to your Customers

Find out what your customers are doing and how they use social media in their everyday lives when it comes to services that they buy or use. Are they looking for coupons or special deals? Perhaps they are interested in learning more about your business, employees and work you do in the community. How do you find out? Ask!

Look at your competition

Check out your competition online and look at the social media activities they are participating in. If they are tweeting (and even if they aren’t) you should be, too. Does your competition engage customers through their social media? If so, how and is it working for them? What can you do different?

Provide Topical & ‘Buzz-Worthy’ Content

The internet is full of content, so providing your customers buzz-worthy, interesting and engaging content is one of the best ways to get their attention. Don’t just talk about facts; set yourself apart by providing customers content that they will have an emotional response to.

Actively Participate in Trends

Instead of trying to create your own trends, participate or ‘piggyback’ on existing trends and hot topics. Utilize the tools that are available to you and relevant to your message.  Tools like the ‘trending topics’ resource on Twitter or the ‘Google Trends’ tool is an easy way to monitor and discover trends that are popular on the internet.

Don’t Spam!

Social media users are very savvy when it comes to spotting spam-like content. Instead of just trying to sell your brand or business services on the internet, focus more on the value you provide to your customers. If you’re customer feels like you are targeting them simply to make a sale, they will more than likely ignore any informative and engaging message you may have to say. Strike a healthy balance between engaging and selling.

Do your Research

Social media is a wonderful marketing tool because it allows you to target your niche market much more effectively than other marketing methods like direct mail. Resources and tools like Facebook and LinkedIn Ad’s allows you to target and only appeal to your audience based on the demographics you provide. In order to target your market effectively, you have to know who they are! Research your market for social media as you would any other marketing method for your business.

Finally, remember that your social media campaign is simply one weapon in your marketing arsenal. Most social media campaigns are successful because they are used in conjunction with other marketing efforts. Don’t put all your marketing eggs in one basket; use your social media campaign as another marketing means to an end.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/

Another lovely post to help you grow your business from Sir Speedy Addison - .

Social Media Marketing

Devising a social media marketing plan for your business requires the same consideration, attention and energy that you would give to any other facet of your business.

Before you dive in head first registering accounts, creating profiles and posting content across the spectrum of social media sites available on the web, take the time to create a solid social media marketing plan so that you can define and effectively target your audience through social networking.

Get started on your social media marketing plan by asking yourself:

• What are the needs of my business and will social networking address these needs?
• What is my goal in using social media? To market new products? To find new customers? To recruit new employees?
• Who is my audience? Will I be able to reach them via social networking? What is the best way to target my niche audience?

Your answers to these questions will help you in formulating a social media marketing plan that is unique to your particular business and needs.

Once you defined the needs of your business and the goals you wish to meet with social media, the next step in developing your social media marketing plan is to decide which social networking sites you’re going to use.

In order to effectively leverage the power that social media holds, it’s important to look at all the tools and methods available to your business. As each social networking site serves a different purpose, you may need to spend some time researching different networking sites. You should be familiar with their terms of service, how they work, what audiences they target and where they rank on the social media ladder.

For example, if you own a bakery, you may find posting pictures of your creations on Facebook and Flickr will encourage customers to stop in and buy cupcakes, while creating a podcast that talks about baking may not drive traffic to your store. However, if you own a financial advising firm, you may find that creating a blog or podcast offering advice on how to save money and pay off debt will serve your customers better than a Tweet about a money-saving deal or a photo on Flickr of your office.

Your social media marketing plan should outline the value you provide to your customers and what channels you can better provide that value through.

• Will you utilize micro-blogging sites like Twitter to make daily updates?
  • Will your business be represented on Facebook?
  • Will you encourage your employees to network on LinkedIn?
  • Will you have a company blog on WordPress or a similar platform?
  • Are you going to post videos on Youtube or share photos on Flickr?
  • Are podcasts relative to your business?

Your social media marketing plan should also identify who or what department will be responsible for creating, updating and monitoring content. This is an important part of your social media plan as content should be fresh, engaging and appropriate.

Finally, leave some wiggle room in your social media marketing plan. While social media is an effective method of advertising and promotion, it will not give you instant results. Patience, persistence, flexibility and creativity are all absolute musts when utilizing social media for business.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/

Another lovely post to help you grow your business from Sir Speedy Addison - .

Develop an Iron-Clad Social Media Policy to Safeguard your Business 

As a business owner or company manager, it is important to factor into your employee handbook the accepted social media policy for your business. Current, prospective and former employees as well as your customers, clients and competitors are more than likely using social media in some aspect of both their personal and professional lives so instituting a social media policy for your company is imperative to not only monitor the work flow habits of your employees, but also as a way to keep track of your company’s internet profile.  Developing and implementing a social media policy can be tricky, but it is very important to introduce the purpose of social media in the workplace.

The world is now watching.  One of the first issues to address when implementing a social media campaign is to make sure employees know what they can and can’t do when representing your company on the internet.   Specific and to the point information will create the easy ‘give and take’ you’re looking for between your company and prospective customers.  Just because they are expressing an opinion doesn’t mean they can be reckless or just post things that make no sense, or are downright stupid.  Common sense and good judgment are key components to any posting.  If you wouldn’t say something to a client in a face-to-face meeting, then don’t write it for the world to see either. Never use defamatory language or slurs, even if you are comfortable with the client.

In your company social media policy, be sure to stipulate that postings and updates should also include the writer’s true name and department, not a pseudo name or alias, unless this has been agreed upon beforehand.   If you want people to get to know your company and buy your product, then they have to know who is ‘talking’ to them.  Intelligent, efficient and engaging information is the cornerstone of any successful social media campaign.

Propriety as well as confidential or copyrighted information should never be shared even if it is in the same ‘community’ in any social media campaign. It will open up your organization to lawsuits and at the very least, cost employees their job.  Just because the employee is off site and off the clock doesn’t mean what they write on their time won’t reflect back on them or the company.  If they are considered one of the faces of the company, they should understand the ramifications of your organization’s social media policy before sending off a rant to a website.

Employees learning to balance their professional and private information may find it can be a daunting task at first, but social media is here to stay, so navigating the process is imperative to stay current and in touch with your clients.  It is the most profitable and efficient way to do business, to connect with your clients, whether they are strictly on line or in brick and mortar businesses.   Make sure your employees know what is expected of them, and the result will be increased traffic flow, more open communication and satisfaction for all involved.   Institute a workable social media policy you are all able to work with and understand, with no surprises arising for anyone.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/

Another lovely post to help you grow your business from Sir Speedy Addison - .

PRESS RELEASE

Press Release Written, Printed, and Distributed Online With New Service Offering

Sir Speedy Printing of Addison, TX is pleased to announce that it will be offering a new service which will author, print, and distribute a single press release for $250. The Press Release Package is aimed at existing clientele and prospective clients. Marketing Consultant Heather Maloy commented on the service saying,

“This is something we’ve needed to offer our clients for a long time. Most of them have announcements of some sort to make whether it’s a new service they’re offering, a key new-hire or a new location they’ve added. I’ve found that most of my clients welcome the promotional channel that press releases offer, they’ve just lacked an efficient process. This gives them a very affordable way to do that and gives them hard-copies of their press release for handing out.”

Sir Speedy Addison utilizes the very same program in its own publicity efforts. Phillip Crum, Director of Marketing for the Addison location said,

“We developed this program for our own internal use and it works. We have every component needed for this program on-staff. We write the release, post it to multiple press release distribution sites, and then digitally print copies for the client to use. Press releases are highly effective if written correctly and distributed in the proper way.”

About Sir Speedy

Sir Speedy provides printing and marketing services designed to help companies grow. Products and services include traditional printing, copying and mailing services as well as value-added offerings such as web to print solutions, integrated direct marketing tools, and promotional products. Sir Speedy helps companies meet their business growth objectives from lead generation, customer retention and reactivation to brand management and more.

Sir Speedy is locally owned and operated and is part of a worldwide network of franchise brands and affiliates that spans more than 600 locations in 13 countries. Based in Mission Viejo, California, Sir Speedy has received numerous awards and recognition including the Franchise Times Top 200, Entrepreneur Franchise 500, Quick Printing Top 100, Printing Impressions 400, an AllStar Top 300 Award, a Franchise 50 Award and a Franchisee Satisfaction Award from Franchise Business Review.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/

Another lovely post to help you grow your business from Sir Speedy Addison - .

PRESS RELEASE

Bruce and Tracy Winters, Prime Printing and Promotions, to Join Jim Quinn At Sir Speedy Addison

Addison, TX August 30, 2011-Sir Speedy Printing of Addison, TX is pleased to announce that it has merged with Prime Printing and Promotions, an offset printing and promotional products company, also located in Addison, TX. Sir Speedy Addison has been a Top 10 Center in the Sir Speedy national network of franchise locations for almost 10 years now and has consistently fueled its’ growth with a steady outside sales effort and business acquisitions. The consolidation of the two locations will be finished Sept.1 and the customer integration process is already well underway.

Jim Quinn believes that the acquisition will bring not only additional customers but an expertise in the promotional products area that will benefit his existing clientele. When asked how his customers will benefit, he said,

“We deal almost exclusively with the B-to-B market and they use a lot of specialty materials. In order to service your customers well in that product niche you must have someone on staff that has a passion for it and the experience to hit the ground running. Bruce and Tracy Winters bring both of those requirements to the game and we’re looking forward to working with them both for a very long time.”

Bruce and Tracy Winters are Plano residents, have been married for 25 years and have 2 daughters. While both of them are very well versed in offset printing and promotional items they both have their preferred areas of expertise. Tracy is passionate about promotional items and has developed several niches that she continues to explore successfully. Bruce is an ink-on-paper man, preferring the world of offset printing, but very much entrenched in the wearables industry. Having spent over twenty years in this industry, their years of experience and immediately likeable personalities make them a perfect fit for the Sir Speedy Addison group. Bruce had this to say about the merge,

“After 16 years as an independent we are pleased to be working in a larger team environment that offers support services that will benefit our customer base. The large array of marketing products and services we now have access to will allow us to better help our customers grow their businesses.”

About Sir Speedy

Sir Speedy provides printing and marketing services designed to help companies grow. Products and services include traditional printing, copying and mailing services as well as value-added offerings such as web to print solutions, integrated direct marketing tools, and promotional products. Sir Speedy helps companies meet their business growth objectives from lead generation, customer retention and reactivation to brand management and more.

Sir Speedy is locally owned and operated and is part of a worldwide network of franchise brands and affiliates that spans more than 600 locations in 13 countries. Based in Mission Viejo, California, Sir Speedy has received numerous awards and recognition including the Franchise Times Top 200, Entrepreneur Franchise 500, Quick Printing Top 100, Printing Impressions 400, an AllStar Top 300 Award, a Franchise 50 Award and a Franchisee Satisfaction Award from Franchise Business Review.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://SirSpeedyAddison.com

Another lovely post to help you grow your business from Sir Speedy Addison - .

Direct mail has many forms and many nicknames. In spite of a less than stellar image from exploitation by bad promoters, advertising with direct mail has been available since the postal service first opened. A large number of companies and customers are targeted with direct mail every day with postcards, catalogs, and other printed materials and content. Whether or not you call it direct mail, junk mail or bulk mail it has its place in advertising and marketing.

A segment of the population would claim that direct mail marketing is an immense waste of materials. Regardless of public opinion it’s been the face of many political activities, fund-raising drives, and other business applications for over two-hundred years. It must work. Whether it’s a post card launching the opening of a new dentist office in town or a newspaper customer receiving a subscription suggestion based on a previous transaction, these are both acceptable forms of direct mail that work well because they keep their message in front of the consumer.

Direct Mail or Other Promotion Channels?

Direct mail marketing is not for every company, nor is it relevant in every situation that requires some type of promotion. Direct mail can be merged with other forms of marketing and is most effective when targeted to a specific target audience, as focused as possible.

Marketing tools that work well, like direct mail, continue to be favored by those marketers that know how to use them properly. Depending upon what a business is merchandising, a highly concentrated direct mail focus, through profiling, may be desirable. A product or service common to everyone such as bottled water might not call for such a specifically identified target market, but might be a good candidate for a recently launched program called Every Door Direct Mail  (EDDM).

Printing organizations put ink on paper and 80% of those products are used to market something to someone else. So the printing industry has been directly active in the marketing services marketplace since Benjamin printed his first. Recently, an important change has been in progress with top-tier print shops adding additional marketing solutions to their repertoires in a direct effort not to leave any money on the table. With the internet effectively one large focus group, printing companies that once may of ignored online marketing now view its possibilities and relation to direct mail.

With buyers and companies expecting the best from their providers, they count on nothing less than a broad range of expertise (that includes marketing services) from their print company suppliers. PSP’s that aren’t on the up and up with marketing services will quickly lose traction to other companies that have seamlessly adapted their services to include marketing like direct mail.

Direct mail marketing is a great way to keep a business name in front of a consumer, not by spamming them with junk mail, but by sending out important information via postcards, reminders and even hand-written letters when possible. By offering direct mail marketing services, print companies are able to say we can not only create it, print it and deliver it, but we can market it as well.

Another lovely post to help you grow your business from Sir Speedy Addison - .

PRESS RELEASE

Walk to End Alzheimers  Advances Alzheimer’s Research

Addison, TX Aug 24, 2011-Sir Speedy Printing of Addison, TX is pleased to announce that it will be providing participant sponsorship for the 2011  Walk to End Alzheimers. Marketing consultant Britna Savarese will be walking the three-mile event representing herself and Sir Speedy Addison.  Savareses’ participation is a personal matter, saying,

“This walk is very close to my heart. I have family members that have been touched by this disease and it’s very important to me that research into this ugly disease be fostered any way I can.”

The Alzheimer Associaton’s website has this to say about the event: “Walk to End Alzheimers is the nation’s largest event to raise awareness and funds for Alzheimer care, support and research. Since 1989, this all age, all-ability walk has mobilized millions to join the fight against Alzheimer’s disease, raising more than $347 million for the cause. Events are held annually in the fall in nearly 600 communities nationwide.”

“All Walk to End Alzheimer’s donations benefit the Alzheimer’s Association, the leading voluntary health organization in Alzheimer care, support and research. The mission of the Alzheimer’s Association is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.” Find out more about sponsoring Britna or someone else you know, or participating in the walk yourself, by visiting the Alzheimer Association’s website.

About Sir Speedy

Sir Speedy provides printing and marketing services designed to help companies grow. Products and services include traditional printing, copying and mailing services as well as value-added offerings such as web to print solutions, integrated direct marketing tools, and promotional products. Sir Speedy helps companies meet their business growth objectives from lead generation, customer retention and reactivation to brand management and more.

Sir Speedy is locally owned and operated and is part of a worldwide network of franchise brands and affiliates that spans more than 600 locations in 13 countries. Based in Mission Viejo, California, Sir Speedy has received numerous awards and recognition including the Franchise Times Top 200, Entrepreneur Franchise 500, Quick Printing Top 100, Printing Impressions 400, an AllStar Top 300 Award, a Franchise 50 Award and a Franchisee Satisfaction Award from Franchise Business Review.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://sirspeedyaddison.com/category/press-releases/

Another lovely post to help you grow your business from Sir Speedy Addison - .

PRESS RELEASE

Local Golf Tournament Held To Raise Funds For New Animal Shelter

Sir Speedy Printing of Addison, TX is pleased to announce sponsorship of the Putting 4 Paws Golf  Tournament being staged by the Habitat 4 Paws Humane Society. The tournament is being held to raise funds for construction of the planned shelter facility for rescued dogs and cats and will be played at the Ridgeview Ranch Golf Club in Plano, TX on Saturday Sept. 10, 2011. Sir Speedy Addison marketing consultant Britna Savarese is the Sir Speedy representative for the tournament and had this to say about the upcoming event:

“There are so many of us at Sir Speedy that have a special place in our lives for our dogs and cats so sponsoring this event was a really easy decision to make. We hope everyone that loves dogs and cats and loves to play golf will want to participate in this event.”

For more information about the event, please contact Britna Savarese at 972-415-2178 or see the Society’s website at http://habitat4paws.org/golf.html.

About Sir Speedy

Sir Speedy provides printing and marketing services designed to help companies grow. Products and services include traditional printing, copying and mailing services as well as value-added offerings such as web to print solutions, integrated direct marketing tools, and promotional products. Sir Speedy helps companies meet their business growth objectives from lead generation, customer retention and reactivation to brand management and more.

Sir Speedy is locally owned and operated and is part of a worldwide network of franchise brands and affiliates that spans more than 600 locations in 13 countries. Based in Mission Viejo, California, Sir Speedy has received numerous awards and recognition including the Franchise Times Top 200, Entrepreneur Franchise 500, Quick Printing Top 100, Printing Impressions 400, an AllStar Top 300 Award, a Franchise 50 Award and a Franchisee Satisfaction Award from Franchise Business Review.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://SirSpeedyAddison.com

Another lovely post to help you grow your business from Sir Speedy Addison - .

PRESS RELEASE

Michael Young and Christina Barbosa to Host Charity To Benefit Local Kids With Cancer

Sir Speedy Printing of Addison, TX is pleased to announce that it will be providing sponsorship to the First Annual Michael Young BaseBOWL Tournament. Michael and his wife, Christina Barbosa, recently launched the Michael Young Family Foundation and their first event is to be held Sept. 11, 2011 at 300 Dallas Bowling Lanes in Addison, TX.  Sir Speedy Addison will be providing printed materials to include banners, signage, sponsor posters, and the official program for the event.

Sir Speedy will be sporting its own athletic, team of two, the dynamic bowling team of Chiquita Tate and Britna “Gutter-Buster” Savarese in an effort to match physical talents with Michael Young and his athletic peers on the lanes at 300 Dallas. The event will also include a Silent Auction, food and appropriate libations, a bowling tournament pitting locals against some well known local athletic figures, and awards for bowling performance. Proceeds to benefit Michael and Christina’s charitable efforst to Wipe Out Kids’ Cancer.

Charity work is not a new passion for the Youngs. They’ve been involved worldwide in various charities for years, in fact, Michael was the 2008 recipient of the Marvin Miller Man of the Year Award for outstanding achivement on and off the field.

About Sir Speedy

Sir Speedy provides printing and marketing services designed to help companies grow. Products and services include traditional printing, copying and mailing services as well as value-added offerings such as web to print solutions, integrated direct marketing tools, and promotional products. Sir Speedy helps companies meet their business growth objectives from lead generation, customer retention and reactivation to brand management and more.

Sir Speedy is locally owned and operated and is part of a worldwide network of franchise brands and affiliates that spans more than 600 locations in 13 countries. Based in Mission Viejo, California, Sir Speedy has received numerous awards and recognition including the Franchise Times Top 200, Entrepreneur Franchise 500, Quick Printing Top 100, Printing Impressions 400, an All-Star Top 300 Award, a Franchise 50 Award and a Franchisee Satisfaction Award from Franchise Business Review.

Contact: Phillip Crum
ADDRESS: 15323 Midway Road, Addison, TX 75001
TEL:. 972-788-4266
Email:. pcrum@sirspeedyaddison.com
Website: http://SirSpeedyAddison.com

Another lovely post to help you grow your business from Sir Speedy Addison - .

The response rates you realize are almost entirely dependent upon the message, offer, incentive, call-to-action, and design of the postcard. The EDDM program just gets it to every door. Whether or not you can interest your prospect with your offer is totally up to you and your marketing people. That said, the benefits of utilizing this program include a lower per piece and overall postage cost, increased coverage of a given mailing area, and a higher ROI number since your cost numbers have been reduced in that equation. If you draft a good marketing message, include the proper incentive and write a compelling call-to-action then you might see your response rate go up. Coupled with the previous factors that should afford a significant improvement in your overall return on any EDDM project.

Blanket mailing, or saturation mailing, is when you have an offer that should appeal to every recipient. Who wouldn’t like an offer to save .20 a gallon on gas at the new gas station’s grand opening next week? For that offer you’d use saturation mailing. Conversely, if you sell a specialty cat food blended specifically for a breed of cat found only in northern California, can only survive in a sunny climate, and is typically owned by wealthy Lithuanian immigrants since that’s the origin of the species, then you’re going to need a highly targeted mailing list for that.

For your postcard you’ll need two things: a graphic designer with a strong background in designing mail pieces and a solid knowledge of the Every Door Direct Mail program. A mail-piece is more than just a pretty picture thrown together, it’s a formula expressed in its presentation. The second thing you’ll need is a printing facility that has both digital and offset capabilities. If you’ll be mailing under 1000 pieces then your print service provider will print them digitally. Costs less that way. Over 1000 pieces in your mailer and your postcard will be produced on an offset press. If you can find that graphic designer and both printing capabilities in the same facility then the Every Door Direct Mail program is going to be a simple project for you. By the way, you can find everything you need at Sir Speedy Addison.

Once your postcards are printed then someone has to bundle them in groups of 50. You may pay your print service provider to do that (typically) or if you have kids at home with little to do then you may have just found something for them to do on Saturday night!

You track an Every Door Direct Mail campaign the same way you would track any other piece of mail. Include something that you can use to determine that a customer inquiry has been triggered by the mailer. That could be a special phone number, special email address, a special purpose landing page, QR code, SMS text message, coupon, code number, that sort of thing. Tracking becomes simple if you include your tracking mechanism in the mailer.

Another lovely post to help you grow your business from Sir Speedy Addison - .