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RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck

Email Marketing

Remember when email was new? That was over 10 years ago! But don’t let that fool you into thinking that email marketing is passe. Email marketing is still very effective when used in the right circumstances, and one of the most cost-effective methods of marketing still available.

Your OpportunityEmail Marketing Email Marketing

Email’s strong suit is the management of your customer base; Growth and Retention. While email can be used for Acquisition of new accounts that’s generally a strategy involving very large numbers of recipients with a broad message associated, and we all know where that leads. SPAM.

Growth and Retention, on the other hand, are targeted at smaller, well-defined group of recipients, your customers, for highly targeted reasons. They’re more like letters from home than unwanted junk mail and so receive a better response. And that’s the whole point.

Your Call To Action

Utilizing email in your marketing strategy requires a skill set that includes graphic design, copywriting (for email which is different than postcards which is different than brochures which is different than…), html coding, data services, an understanding of segmentation of data, and response tracking. So if you think Outlook will do the trick, think again.

We can help you put together an email marketing program that works and do it inexpensively but you have to call 972-788-4266 and initiate a discussion. Or you could send us an email.

Sir Speedy Addison is proud to be one of the Dallas areas leading marketing services firms. Jim Quinn has been the sole proprietor of the establishment since December of 1990 and has overseen the expansion of the business from printing services to a full line of marketing services targeting the small business market.

Proudly serving Addison, E. Carrollton, W. Plano, western portions of Farmers Branch, and all points in-between!

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