Can’t Find it?

RSS Google Maps and Local Search

  • Basic Places Practices Update: How do you claim an owner-verified listing? May 17, 2012
    A common issue that arises in the forums is the business owner that is unable to change or enhance their listing because they no longer have access to the account that it is in, perhaps because they lost the password , the employee that had claimed the listing is no longer employed or they had [...] No related posts. […]
    Mike Blumenthal

RSS Direct Creative

  • The Importance of Being Trivial May 2, 2012
    Do you like the title of this article? I stole it from chapter 3 of The Art of Readable Writing by Rudolf Flesch. Back in the 40s and 50s, Flesch was hailed as the guru of clear, direct writing. His advice remains powerful and relevant today. When Flesch recommended being “trivial,” he meant you should […]
    Dean Rieck

Direct Marketing

Direct Marketing is a category of marketing services. It’s that group of channels that takes a marketing message directly to a pre-determined prospect as opposed to a scatter-shoot, hit-and-miss approach. Sometimes the term is used to mean, “direct mail” but the two are not the same; direct mail is a sub-set of the direct marketing category. Direct Marketing can take the form of a stand-alone channel effort or combine multiple channels to achieve the desired result. Some of the Direct Marketing services we offer include:

Direct MailDirect Marketing for SMB

The oldest form of direct marketing and still effective! Contrary to popular myth, direct mail is not dead. Various reports over the past 10 years have predicted the demise of direct mail but the real numbers indicate that while the volume of snail-mail per person has decreased, we’re making people at a faster rate than we’re losing them so the overall volume of direct mail is still holding strong.

Don’t count direct mail out. It has its place in your Direct Marketing campaign.

Email Marketing

Email Marketing’s strength is in customer retention and customer growth. Use email marketing to stay in touch with your customers, increase your share of customer, and develop your email and sms database lists. Like direct mail, email will be with us for a long while to come and has its targeted application in your direct marketing campaigns.

SMS Text Message Marketing

SMS Text Messaging has broad applications in direct marketing. Opt-in lists enable a more direct link to your prospect and customers’ smart-phones and allow a more immediate contact that way. Text messages have a faster read-rate, and a higher read-rate than does email! Send alerts, coupons, links, QR Codes, almost anything you can think of can be communicated through an SMS Text Message.

What’s Next?

A calculated approach to designing a direct marketing campaign for you is the next step. We have marketing consultants that can help you do just that. Pick up the phone, call 972-788-4266 and ask to speak with one of our Marketing Consultants. The call is free!

Sir Speedy Addison is proud to be one of the Dallas areas leading marketing services firms. Jim Quinn has been the sole proprietor of the establishment since December of 1990 and has overseen the expansion of the business from printing services to a full line of marketing services targeting the small business market.

Proudly serving Addison, E. Carrollton, W. Plano, western portions of Farmers Branch, and all points in-between!

Comments are closed.