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RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck

Direct Mail

Is direct mail dead? Uh, no.

Direct mail is still very effective and here’s a couple of very good reasons why:

  • The number of competitive channels vying for your prospect’s attentionDirect Mail page Direct Mail has grown almost exponentially in the past 15 years.
  • It’s cool to be “green”.
  • We’re still battling a recession that finds most small businesses watching every nickel.

How does that make direct mail more effective? All of these points reduce the volume of marketing mail received by your prospect thereby increasing the level of attention paid to the remaining pieces of mail in the daily stack. Here’s two more:

  • Despite the “paperless office” predictions, people still like to hold a piece of paper in their hands.
  • Can’t send samples or gifts through electronic media.

There are basic human preferences that people will never give up regardless of how cool the next electronic gadget may be (think newspapers vs. website versions, ebooks vs. the “heft” of a traditional book).  If you mail as a part of your overall marketing plan, pray for more gadgets because each one reduces the volume of direct mail which increases the attention a consumer places on any one piece of your mail.

Your Opportunity

Include direct mail in your outreach campaigns. Use it to acquire new accounts. Use it to grow existing accounts and definitely use it to retain the ones you already have. Plain and simple, it still works and the results are getting incrementally better.

Your Call To Action

Yes, we can help you with all phases of your direct mail campaigns from the proper architecture for a direct-mail piece, to design, to mailing presort services, to production and finally delivery to the USPS for routing to your target recipients. And we can help you track the results with our Small Business Dashboards program.

If you’d like to talk to someone right now, call 972-788-4266, or fill in the short-form and we’ll call you right back.


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Sir Speedy Addison is proud to be one of the Dallas areas leading marketing services firms. Jim Quinn has been the sole proprietor of the establishment since December of 1990 and has overseen the expansion of the business from printing services to a full line of marketing services targeting the small business market.

Proudly serving Addison, E. Carrollton, W. Plano, western portions of Farmers Branch, and all points in-between!

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