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RSS Google Maps and Local Search

  • Basic Places Practices Update: How do you claim an owner-verified listing? May 17, 2012
    A common issue that arises in the forums is the business owner that is unable to change or enhance their listing because they no longer have access to the account that it is in, perhaps because they lost the password , the employee that had claimed the listing is no longer employed or they had [...] No related posts. […]
    Mike Blumenthal

RSS Direct Creative

  • The Importance of Being Trivial May 2, 2012
    Do you like the title of this article? I stole it from chapter 3 of The Art of Readable Writing by Rudolf Flesch. Back in the 40s and 50s, Flesch was hailed as the guru of clear, direct writing. His advice remains powerful and relevant today. When Flesch recommended being “trivial,” he meant you should […]
    Dean Rieck

SMS (Text) Message Marketing

What is A/B Testing?

March 8, 2011
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Ben-small square

A/B testing is the simple concept of testing two versions of the same thing to see which one performs better. That could be a web page, an email, an SMS message, or almost anything you can think of to test head-to-head. Here’s how it works for a web page. Suppose you’re running a campaign...
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Building Solid Opt-in Databases for Text-Based Marketing

November 5, 2010
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Building Solid Opt-in Databases for Text-Based Marketing

Texting has become explosive over the last few years. It is a very cheap, easy, and fast means of communicating with people located in different places. Very recently, businesses have also discovered the power of a single text message to place across a certain marketing message to customers who would like to receive it....
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How SMS (Text) Message Marketing Works

November 3, 2010
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How SMS (Text) Message Marketing Works

Mobile marketing is young and businesses have yet to realize its exponential power when it comes to reaching out to your target market. Still, it always pays to be ahead of the competition and being open to new ways of promoting a certain product or service. SMS (short-messaging service) marketing, more popularly known as...
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