Google Maps and Local Search Direct Creative
You know the difference between features and benefits, right? A feature is something you pay for, and the benefit is what you get out of using that product or service. Features beget benefits. Benefits are birthed from features, but there’s more to it than that and you should know the ground rules before going...
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Here’s a short video about the power of words and how they can make a difference in your life and the life of others. http://www.youtube.com/watch?v=Hzgzim5m7oU Watch it then ask yourself: What did she do? Why did it work? How can you use that principle in your life? In the life of others?
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See the picture to the left? You think it’s a straw, don’t ya? Well it’s not. It’s the reason I keep returning to one of Addison’s finest hamburger joints, Snuffers. Located just south of Beltine Rd., on Midway, everything about them is unusual from their seating methodology (sit wherever you want as long as...
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http://www.youtube.com/watch?v=HkUDKsAD8OY&feature=youtube_gdata_player What to track # of appointments KEPT What not to track Doors knocked are a secondary metric Phone calls made are a secondary metric Appointments SET are a secondary metric Sales numbers are a secondary metric Conclusion: Primary tracking activities tell you if the job is getting done. Secondary tracking numbers are for...
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