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  • Basic Places Practices Update: How do you claim an owner-verified listing? May 17, 2012
    A common issue that arises in the forums is the business owner that is unable to change or enhance their listing because they no longer have access to the account that it is in, perhaps because they lost the password , the employee that had claimed the listing is no longer employed or they had [...] No related posts. […]
    Mike Blumenthal

RSS Direct Creative

  • The Importance of Being Trivial May 2, 2012
    Do you like the title of this article? I stole it from chapter 3 of The Art of Readable Writing by Rudolf Flesch. Back in the 40s and 50s, Flesch was hailed as the guru of clear, direct writing. His advice remains powerful and relevant today. When Flesch recommended being “trivial,” he meant you should […]
    Dean Rieck

Sales Training

Sales Training 101: Sell Impact

April 15, 2011
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Selling impact at Sir Speedy Printing

You know the difference between features and benefits, right? A feature is something you pay for, and the benefit is what you get out of using that product or service. Features beget benefits. Benefits are birthed from features, but there’s more to it than that and you should know the ground rules before going...
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The Power of Words

April 14, 2011
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Here’s a short video about the power of words and how they can make a difference in your life and the life of others. http://www.youtube.com/watch?v=Hzgzim5m7oU Watch it then ask yourself: What did she do? Why did it work? How can you use that principle in your life? In the life of others?
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Sales Coaching 101: Retention Straws

February 3, 2011
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Sir Speedy Addison and Customer Retention

See the picture to the left? You think it’s a straw, don’t ya? Well it’s not. It’s the reason I keep returning to one of Addison’s finest hamburger joints, Snuffers. Located just south of Beltine Rd., on Midway, everything about them is unusual from their seating methodology (sit wherever you want as long as...
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Sales Coaching 101: What Activities to Track

December 7, 2010
By
Sales Coaching 101

http://www.youtube.com/watch?v=HkUDKsAD8OY&feature=youtube_gdata_player What to track # of appointments KEPT What not to track Doors knocked are a secondary metric Phone calls made are a secondary metric Appointments SET are a secondary metric Sales numbers are a secondary metric Conclusion: Primary tracking activities tell you if the job is getting done. Secondary tracking numbers are for...
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