Google Maps and Local Search Direct Creative
Ran across another good article by David Mihm, local search guru, that underscores the positive direction our business model has been taking for some time now, specifically the transition from “print shop” to “marketing services provider” or MSP. In his article he has identified 14 channels that all have direct and major impact on...
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Search engine marketing is the single most effective way to drive local traffic to your business Web site. When you have dominated a Google search, rest assured you have driven most of the Internet traffic to your business’ Web site. There are three main types of searches: a local search, a natural search, and...
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Local businesses using search engine marketing to promote themselves should know that, instead of optimizing their websites for the more general Google search, they should focus on the local search. Marketing, after all, works only if you have a specific target market and focus on getting your message across to them. It only makes...
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Situation A leading Canadian agency, Juniper Park, needed someone in the Dallas, TX area to help them complete an eleventh hour project. A clients’ account team was flying to Dallas in less than 24 hours to rehearse a formal presentation to a multi-million dollar prospect account that evening, and local Canadian partners were not...
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