Google Maps and Local Search Direct Creative
USA Today recently reported on a somewhat novel application for a QR code; on your tombstone! The wife of a recently deceased auto-body repairman had this to say, “I think it’s a neat deal,” Faye Garneau said. “It kind of keeps people alive a little longer, down through the generations.” The paper also stated,...
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Okay, I admit it. I can’t stand it when a right-brainer tries to design something that’s obviously crying out for a structured, analytic approach to making something work. God bless ‘em all but putting lipstick on a pig won’t make it fly. Designing landing pages is a good example of that. “Pretty” won’t engage...
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A/B testing is the simple concept of testing two versions of the same thing to see which one performs better. That could be a web page, an email, an SMS message, or almost anything you can think of to test head-to-head. Here’s how it works for a web page. Suppose you’re running a campaign...
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Even if all you have in the way of data about your prospects is their name and address you can still do some pretty cool customization with that little bit of data. Why? The average postcard is held over the trashcan for less than 2 seconds before it takes it’s rightful place in the...
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