Email Marketing

Email marketing can be a great tool. It’s easy to use, it’s inexpensive, it’s interactive, it’s data driven, and time sensitive. There is a 40, 40, 20 rule of database marketing that basically means 40% of your success is dependant on data, 40% on your content, and 20% on the creative. Your email marketing...
Read more »

A great way to make sure that your message will be easily delivered is to ask your subscriber to add you to their email address book. You should pay very close attention to your conversion rate so that you will know what needs to change in your message. If emailing forms or surveys be...
Read more »

It is recommended that you segment your list according to best group, almost best and new constituents. This is the group that purchases the most in set categories and needs the least incentive to purchase again. This group may already be at the max of what they are willing to give but by identifying...
Read more »

Basic segmentation refers to separating your database into groups with similar and desired characteristics. These can be used to market in a relevant manner. The smaller you can make these segments, the more likely you are to deliver a relevant message. Segmenting allows us to avoid the batch and blast method. There are three...
Read more »