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RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck

Direct Mail

Direct Mail As Part Of Your Marketing Efforts

August 25, 2011
By
Direct Mail Marketing and Sir Speedy Addison

Direct mail has many forms and many nicknames. In spite of a less than stellar image from exploitation by bad promoters, advertising with direct mail has been available since the postal service first opened. A large number of companies and customers are targeted with direct mail every day with postcards, catalogs, and other printed...
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Every Door Direct Mail Program Q&A Pt. 3

August 16, 2011
By
Every Door Direct Mail and Sir Speedy Printing Addison

The response rates you realize are almost entirely dependent upon the message, offer, incentive, call-to-action, and design of the postcard. The EDDM program just gets it to every door. Whether or not you can interest your prospect with your offer is totally up to you and your marketing people. That said, the benefits of utilizing...
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Every Door Direct Mail Program Q&A Pt. 2

August 16, 2011
By
Every Door Direct Mail and Sir Speedy Printing Addison

With the Every Door Direct Mail program you do not need a mailing list. Instead of mailing to specific recipients, you mail to specific carrier routes and every address within that route gets a copy of your mailer. You are free to mail to any area of your choosing. The USPS maintains a website...
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Every Door Direct Mail Program Q&A Pt. 1

August 16, 2011
By
Every Door Direct Mail and Sir Speedy Printing Addison

Every Door Direct Mail is a recently released program that makes saturation mailing available for small business. Saturation mailing does not require a printed address or recipient which means no mailing list is needed, saving the direct mailer time and significant money on the purchase of a mailing list. Select the carrier routes you...
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