Can’t Find it?

RSS Google Maps and Local Search

  • Basic Places Practices Update: How do you claim an owner-verified listing? May 17, 2012
    A common issue that arises in the forums is the business owner that is unable to change or enhance their listing because they no longer have access to the account that it is in, perhaps because they lost the password , the employee that had claimed the listing is no longer employed or they had [...] No related posts. […]
    Mike Blumenthal

RSS Direct Creative

  • The Importance of Being Trivial May 2, 2012
    Do you like the title of this article? I stole it from chapter 3 of The Art of Readable Writing by Rudolf Flesch. Back in the 40s and 50s, Flesch was hailed as the guru of clear, direct writing. His advice remains powerful and relevant today. When Flesch recommended being “trivial,” he meant you should […]
    Dean Rieck

Direct Mail

Direct Mail As Part Of Your Marketing Efforts

August 25, 2011
By
Direct Mail Marketing and Sir Speedy Addison

Direct mail has many forms and many nicknames. In spite of a less than stellar image from exploitation by bad promoters, advertising with direct mail has been available since the postal service first opened. A large number of companies and customers are targeted with direct mail every day with postcards, catalogs, and other printed...
Read more »

Tags: ,
Posted in Direct Mail | No Comments »

Every Door Direct Mail Program Q&A Pt. 3

August 16, 2011
By
Every Door Direct Mail and Sir Speedy Printing Addison

The response rates you realize are almost entirely dependent upon the message, offer, incentive, call-to-action, and design of the postcard. The EDDM program just gets it to every door. Whether or not you can interest your prospect with your offer is totally up to you and your marketing people. That said, the benefits of utilizing...
Read more »

Tags: ,
Posted in Direct Mail | No Comments »

Every Door Direct Mail Program Q&A Pt. 2

August 16, 2011
By
Every Door Direct Mail and Sir Speedy Printing Addison

With the Every Door Direct Mail program you do not need a mailing list. Instead of mailing to specific recipients, you mail to specific carrier routes and every address within that route gets a copy of your mailer. You are free to mail to any area of your choosing. The USPS maintains a website...
Read more »

Tags: ,
Posted in Direct Mail | No Comments »

Every Door Direct Mail Program Q&A Pt. 1

August 16, 2011
By
Every Door Direct Mail and Sir Speedy Printing Addison

Every Door Direct Mail is a recently released program that makes saturation mailing available for small business. Saturation mailing does not require a printed address or recipient which means no mailing list is needed, saving the direct mailer time and significant money on the purchase of a mailing list. Select the carrier routes you...
Read more »

Tags: , , ,
Posted in Direct Mail | No Comments »