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RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck

Digital Printing

QR Code: Quick Resurrection Code??

July 19, 2011
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QR Codes Sir Speedy Addison

USA Today recently reported on a somewhat novel application for a QR code; on your tombstone! The wife of a recently deceased auto-body repairman had this to say, “I think it’s a neat deal,” Faye Garneau said. “It kind of keeps people alive a little longer, down through the generations.” The paper also stated,...
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Digital Data Integration Increases ROI

February 22, 2011
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Custom data increases ROI

Even if all you have in the way of data about your prospects is their name and address you can still do some pretty cool customization with that little bit of data. Why? The average postcard is held over the trashcan for less than 2 seconds before it takes it’s rightful place in the...
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Get Expert Endorsements

October 12, 2010
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Get Expert Endorsements

When self-publishing, it can be a huge plus if you can secure an endorsement or two from an expert in your field. Even if you are an unknown author, it may not be too difficult to find someone that is willing to provide an endorsement of you and your book. Endorsements are all about...
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Self-Publishing Communities

October 12, 2010
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Self-Publishing Communities

You are not alone, nor should you be. The world of self-publishing is growing by leaps and bounds and support groups are springing up everywhere. If there is no support group in your area, there are a number of online. Don’t be shy about reaching out. Joining such a group is very important not...
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