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RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck

Case Studies

Canadian Ad Agency Finds New Partner

September 15, 2010
By
maple

Situation A leading Canadian agency, Juniper Park, needed someone in the Dallas, TX area to help them complete an eleventh hour project. A clients’ account team was flying to Dallas in less than 24 hours to rehearse a formal presentation to a multi-million dollar prospect account that evening, and local Canadian partners were not...
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Business Card Meltdown! Ad Agency Seeks Solution

September 13, 2010
By
glacier

A noted, local advertising agency creative director called Phillip Crum of Sir Speedy Printing Addison one afternoon at 12:30 in a panic. Apparently he had neglected to order a set of business cards for the agency ownership for a meeting to be held the next morning. He needed a set of business cards fast!...
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Posted in Case Studies, General Business Thoughts | No Comments »