Google Maps and Local Search Direct Creative
How much do wraps cost? Good question. The cost of something is always important from an out-of-pocket, cash-flow, point-of-view. The cash-out-of pocket answer is simply, about $10-$12 per square foot for car wraps. Box trucks run $8-$10 per square foot. That includes graphic design, vinyl printing/lamination, and installation. If you can afford that, then...
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Did you know that wrapped vehicles can be tracked? Not like your driver took the afternoon and headed to Windstar tracked, but tracking the responses generated from the auto graphics you paid good money for. If you’re wrapping your vehicle in hopes of gaining new business but have no tracking mechanism in place you’re...
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Okay, I admit it. I can’t stand it when a right-brainer tries to design something that’s obviously crying out for a structured, analytic approach to making something work. God bless ‘em all but putting lipstick on a pig won’t make it fly. Designing landing pages is a good example of that. “Pretty” won’t engage...
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A/B testing is the simple concept of testing two versions of the same thing to see which one performs better. That could be a web page, an email, an SMS message, or almost anything you can think of to test head-to-head. Here’s how it works for a web page. Suppose you’re running a campaign...
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