Can’t Find it?

RSS Google Maps and Local Search

  • Basic Places Practices Update: How do you claim an owner-verified listing? May 17, 2012
    A common issue that arises in the forums is the business owner that is unable to change or enhance their listing because they no longer have access to the account that it is in, perhaps because they lost the password , the employee that had claimed the listing is no longer employed or they had [...] No related posts. […]
    Mike Blumenthal

RSS Direct Creative

  • The Importance of Being Trivial May 2, 2012
    Do you like the title of this article? I stole it from chapter 3 of The Art of Readable Writing by Rudolf Flesch. Back in the 40s and 50s, Flesch was hailed as the guru of clear, direct writing. His advice remains powerful and relevant today. When Flesch recommended being “trivial,” he meant you should […]
    Dean Rieck

A/B Testing

A/B Testing is a testing methodology not limited exclusively to the web. The online world uses it extensively to test web pages, landing pages, emails and such to see which version out-performs another. Here’s how it works:

A landing page is built. A copy of it with one element change is made and both pages are subjected to live traffic. Whichever one “converts” the most traffic, or put another way, posts the best record of accomplishing the primary objective for that experiment, is the winner.

The loser is banished and another copy of the current champion is cloned, again, with one change made to a specific element. The test is run again, the winner kept, and yet another replacement competitor is recruited to face the lions in the arena. It’s all part of something larger called the Continuous Improvement Process.

That’s what A/B Testing is, and those are the main tenets of its implementation. We can help you set up an A/B Testing program for your marketing campaigns on either a consultation basis ($125/hr, 1-hr minimum) or we can run the program for you on a 1-off or on-going basis.

Give us a call and one of our marketing consultants will come to you.

Sir Speedy Addison is proud to be one of the Dallas areas leading marketing services firms. Jim Quinn has been the sole proprietor of the establishment since December of 1990 and has overseen the expansion of the business from printing services to a full line of marketing services targeting the small business market.

Proudly serving Addison, E. Carrollton, W. Plano, western portions of Farmers Branch, and all points in-between!

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