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RSS Google Maps and Local Search

  • David Mihm’s Updated Local Search Ecosystem Infographic February 22, 2012
    David has just created an update to the great chart describing the mishegas that is the Local Search ecosystem. The chart elegantly captures the flow of data from the top tier data suppliers through the directories and into Google and the other search engines. The complete set of charts detailing the relations can be found at A [...] Related posts: David Mih […]
    Mike

RSS Direct Creative

  • Mastering the almighty advertorial space ad February 7, 2012
    There are basically two types of space advertising: promotional ads and advertorials. Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge. Designers in particular have issues with advertorials because they’re ugly. So let’s take a […]
    Dean Rieck

A/B Testing

A/B Testing is a testing methodology not limited exclusively to the web. The online world uses it extensively to test web pages, landing pages, emails and such to see which version out-performs another. Here’s how it works:

A landing page is built. A copy of it with one element change is made and both pages are subjected to live traffic. Whichever one “converts” the most traffic, or put another way, posts the best record of accomplishing the primary objective for that experiment, is the winner.

The loser is banished and another copy of the current champion is cloned, again, with one change made to a specific element. The test is run again, the winner kept, and yet another replacement competitor is recruited to face the lions in the arena. It’s all part of something larger called the Continuous Improvement Process.

That’s what A/B Testing is, and those are the main tenets of its implementation. We can help you set up an A/B Testing program for your marketing campaigns on either a consultation basis ($125/hr, 1-hr minimum) or we can run the program for you on a 1-off or on-going basis.

Give us a call and one of our marketing consultants will come to you.

Sir Speedy Addison is proud to be one of the Dallas areas leading marketing services firms. Jim Quinn has been the sole proprietor of the establishment since December of 1990 and has overseen the expansion of the business from printing services to a full line of marketing services targeting the small business market.

Proudly serving Addison, E. Carrollton, W. Plano, western portions of Farmers Branch, and all points in-between!

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